Together with Adidas we transformed the city's billboards into dynamic checkpoints for a unique urban race experience. The campaign aims to inspire and challenge runners to explore new routes and push their limits.

Participants will use their local knowledge and speed to race from one designated billboard to another. There are four different starting billboards located strategically in 4 neighborhoods. Real-time updates via the connected app will track each runner's progress, with results displayed on the finish line billboard at the central station.

Read more at adidasbillboardrun.com